We absolutely believe in the theatrical experience and have made no statement to the contrary. Our desire has always been to efficiently deliver entertainment to as wide an audience as possible. In fact, given the choice of not releasing ‘Trolls: World Tour,’ which would not only have prevented consumers from experiencing the movie but also negatively impacted our partners and employees, the decision was clear. Based on the enthusiastic response to the film, we believe we made the right move. “Our goal in releasing ‘Trolls: World Tour’ on PVOD was to deliver entertainment to people who are sheltering at home, while movie theatres and other forms of outside entertainment are unavailable. Update April 28: Universal released the following statement in response to AMC’s letter. “Unfortunately I missed similar message in Universal’s announcement … not only did Universal provide no commitment for the future window - but Universal was the only studio that tried to take advantage of the current crisis and provide a ‘day-and-date’ release of a movie that was not yet released.”ĪMC Theatres Rolls Out Tiered Pricing That Makes a Good Seat Even More ExpensiveĪng Lee Was 'Frustrated' with Eric Bana 'Hulk' Film: CGI Wasn't 'Capable' of Handling Superhero Movies Yetġ7 HBO and HBO Max Original Series to Get Excited About in 2023įrom 'Nymphomaniac' to 'Little Ashes': Unsimulated Sex Scenes in 38 Films

“All our partners called us in timely manner and told us that in the current situation they want to shorten window for movies that were already released as cinemas are closing, most importantly, they all reassured us that there will be no change to their window policy once the cinema business returned,” Greidinger said to Roberts.

The statement recounts a conversation Cineworld CEO Mooky Greidinger had with Brian Roberts, the chairman of Universal parent Comcast, on March 19. “Today we make it clear again that we will not be showing movies that fail to respect the windows as it does not make any economic sense for us,” the company wrote in a statement. Update April 29: Regal Entertainment owner Cineworld Group, the world’s second-biggest circuit, is following in AMC’s footsteps.

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